Fri, 04/08/2011 - 18:41

Karl Lagerfeld’s Couture Cola (Coca-Cola Light’s New Bottle)

Karl Lagerfeld stylized Coca Cola Light! On Thursday, April 7, Karl and friends celebrated the launch of the new, limited-edition Coca-Cola Light bottle at Restaurant Le Georges (at Paris' Centre Georges Pompidou).

And who better to serve this couture cola than Karl himself? There was a myriad of Karl clones serving the chic new bottle to the partygoers.

Audrey Marnay, Lou Douillon, Beatrice Rosen, Amanda Sthers, Uffie, Lou Lesage, Caroline de Maigret, Nicole Trunfio and Lily Cole all came out for the unveiling of the new bottle adorned in fabulous Karl frocks.

Karl not only designed the bottles, he also shot their ad campaign, using three of his favorite models (Heidi Mount, Jeneil Williams and Coco Rocha).

The glamorous bottles are all part of the ‘Love It Light’ campaign and will be available individually or as a set in an exclusive prism-shaped collector’s box. These fashionable fizzys are available beginning this June.

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Aspartame Kills (not verified) - Tue, 05/17/2011 - 15:13

The whole bottle design is ok, but for the wrong purpose. You shouldn't be drinking Diet Coke in the first place. It contains aspartame, a poison with many side-effects. Read more about it here: http://www.mcarticles.com/a/poison-in-your-favorite-diet-drinks/

compactors (not verified) - Mon, 04/25/2011 - 20:08

Wow! That Karl Lagerfeld is a real big deal why coca cola made a bottle named after him. I really liked the design, wish I could have one.

junjun1225 - Thu, 04/14/2011 - 06:52

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Sharon (not verified) - Sat, 04/09/2011 - 12:44

Love the designs. Lagerfeld has made drinking Coke chic! The photos are really fun.

Ashie Hirji - Sat, 04/09/2011 - 15:45

This is great marketing campaign for Karl Lagerfeld wonder how much Karl Lagerfeld is making with branding his name with Coca Cola - very cool idea. @France 24 and Paris Girl Couture I am working on a project in Marbella with celebrities fashion for a unique concept and would see if France 24 or Paris Girl Couture would want me to write about our work are developing in Europe to bring social media live content to France 24 for social media emergence. Ashie

Anonyme (not verified) - Sat, 04/09/2011 - 09:40

Coke a licious

Pat Patterson (not verified) - Sat, 04/09/2011 - 09:40

Gee, bottles designed by taking the ideas of Gropius and Warhol and then photos that are direct ripoffs of Gil Elvgren. But the clones are kind of neat.